![]() LinkedIn likes to see conversations taking place, constructive and authentic back and forth communication. ![]() ![]() When people comment on your post, reply to their comments! EVERY SINGLE ONE OF THEM. Be deliberate with the goal of adding value and sparking engagement. Those are the people to message and let them know of your post. Thoughtfully consider who in your network will find value in your post and engage with the content authentically and intelligently. Instead, understand the reason behind engagement pods and utilize that knowledge to your advantage. I don’t advocate joining Engagement Pods since their goal is simply to game the system. A little boost, in the beginning, will help your post gain momentum. You should market your post by messaging key people in your network, alerting them of your post, and asking them to like and comment. The Idea Behind Engagement Podsĭon’t think your work ends with clicking the Post button. If the post get likes and comments, LinkedIn will keep showing it to more and more people. It’s when LinkedIn shows your post to a small segment of your network to see how they respond. The first hour after you post is the make it or break it period. If you post at 3am and everyone’s asleep, your post naturally won’t do too well. Because a post’s performance hinges upon engagement, you should make sure you post when your audience is online and checking LinkedIn. A workaround people use is to put the link in the first comment of the post and then edit the post after a couple of days to add the actual link back in. That’s not what LinkedIn wants and those posts tend not to perform all that well. When you create a post that links to a site outside of LinkedIn, you are sending people away from LinkedIn. Just make sure you are tagging people you know, who have some relation to the content you are posting, and are likely to engage with your post by liking or commenting.Īre Posts with Outbound Links on LinkedIn Penalized? I’ve tagged upwards of 20 people and my posts have performed well but the people I tag tend to engage. How many people should you tag in your LinkedIn post? Pete Davies, LinkedIn’s Senior Director of Product Management, said he recommends tagging 5 people. Tagging people who don’t respond will hurt your post’s potential performance and it can lose traction fast. When deciding who to tag, consider the likelihood of them responding to your post. When you tag a person in a post, the person is notified of your post. Remember the old adage, “The squeaky wheel gets the oil.” Bringing People Into the ConversationĪnother way to promote engagement is by tagging people in your LinkedIn post. Don’t just assume people will engage with your content. ![]() You can spark engagement by creating posts that ask questions, request opinions, or request a like or share. LinkedIn factors in dwell time, when members scroll past and then STOP and spend a little time on your post– that’s a good thing and you’ll find your post performing better because of it. The first line of your post should catch people’s attention. Posts that attract engagement in the form of likes and comments perform best. Aim to Engage Others in your LinkedIn Posts If you want your post to be seen and get engagement, there are certain things you can do. The more engagement and activity your post garners, the longer it will display. If your post passes and people like it and engage with it, the post will continue to display on users? LinkedIn Feed. LinkedIn will monitor the likes, views, flags, etc? to determine another check of quality. If your content passes, it will then display temporarily. There is an initial quality check of the content. When you click the Post button, your post doesn’t just get displayed. Instead, LinkedIn curates its feed for you using an algorithm. When you peruse the LinkedIn Feed, (the content that shows up on your LinkedIn home page) the posts do not show up in the order they are posted. In this article, I provide you with everything you need to know to get more views, engagement, and opportunities by posting strategically. If you understand how the LinkedIn algorithm works and you work within its rules, your posts will perform better. Do you post on LinkedIn and the results are crickets chirping? Do you wonder what you are doing wrong? Why do Oleg and Brigitte get thousands of likes but you barely collect one? It comes down to the LinkedIn algorithm.
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